By Ryan Emenecker
August 23rd, 2010
Hard to imagine isn’t it? What would we do without Facebook? Hmm, let me think about that for a few milliseconds…
Oh, I know, how about talk to someone! Meet a friend for coffee. Try visiting a neighbor you’ve been meaning to meet. What about an act of kindness like taking some homemade cookies to a local fire station or maybe even plan some quality time with your family. Or even better, put down that phone, refrain from texting, tweeting or even chatting on Facebook and intentionally connect face-to-face with someone.
Impossible you say? Not according to Facebook. Wednesday, August 25 is the National Facebook Fast. Facebook is encouraging everyone to do just that—connect face-to-face.
What does this have to do with B2B communications? It’s a new idea called ‘Personal Touch.’ Okay, so the idea might not be new, but when was the last time you took the time to reach out and connect with your clients in a new and personal way?
Not sure what you can do. Be creative and have fun with it. Still not sure? Then call Canyon, we’ve got plenty of great ideas for you to reach out to your current clients and prospects you’ve been trying to reach.
So don’t forget, no Facebook on August 25, 2010—call a friend or Canyon instead…480-775-8880. We would even love to meet for lunch.
The funny part about this is that you use Facebook to invite people to this. I guess we can’t live without it after all.
By Tiffany Franquemont
August 20th, 2010
As a PR coordinator, I spend a lot of time monitoring coverage for clients in online publications, social media outlets, such as blogs and Twitter, and let’s not forget print publications. I often wonder why I’m still looking in print pubs for information when I can likely find it online. With the media changing ever so quickly, this got me thinking about which outlets are most important for PR professionals’ current media relations efforts.
Online publications and social media outlets are increasingly becoming PR pros’ primary outlets for information. According to the 2010 Top Tech Publications study, 92 percent of tech PR pros say that blogs are important to their current PR efforts. Eighty-six percent list online publications as extremely important to their current media relations efforts—compared to 75 percent in 2009. So, as PR pros, why should we continue to get information from print publications—especially since most of them have an online presence?
It’s to continue BUILDING strong PR/journalist relationships!
I found a great article that explains why PR and print journalism will continue to work hand in hand despite this shift to the online world and how this relationship can help maximize return on investment as the media continues to change.
I want your opinion. Do you think the end is near for print journalism or do you think it’s here to stay?
By Renata Miles
July 29th, 2010
Millions of people use Google everyday to look for a product, service or information. I guarantee that a substantial amount of these people are potential clients looking for your particular service or product. Below are eight ways I’ve found that can help increase your Google page rank.
1. Know Your Current Page Rank: The first step to increase your Google ranking is to know your current Page Rank. Visit PR Checker to find out.
2. Submit Your Site: You want the search engine spiders to come to your site and start indexing it into their database.
3. Quality Page Content: Make sure to update your website or blog regularly. Good content will increase your ranking. It’s that simple. More good, relevant content means more visitors. This eventually leads to other sites linking to your pages.
4. Link Often: Google looks at both inbound and outbound links. One of the easiest ways to increase your Page Rank is to exchange links with other websites or blogs that have similar content.
5. Social Networking: Submit your website or blog posts to popular sites like StumbleUpon, Digg, Delicious, Facebook and Twitter. These sites will help you generate backlinks.
6. Make Your Graphics Search Friendly: Keep Flash to a minimum. People may enjoy reading Flash, but search engines tend to skip over it.
7. Clean-coded Site: Make sure that your website’s coding is clean and simple so it’s easy for web crawlers to crawl the content.
8. Use Meta Tags: Include Meta keywords, Meta descriptions and page titles on every page.
By Megan Reisig
May 19th, 2010
In PR, it’s common to hear the phrase, “I want my company name in ink.” I admit, landing placement or a really great feature story in a target publication is fantastic —and valuable—and clients or bosses love it. But, while we’re concerned with securing print coverage for our clients or bosses, it’s important that we don’t forget about the many social media outlets out there. There are already conversations taking place about your company or brand on social media sites, and your online reputation is being created because of those conversations.
As PR professionals, it’s our job to educate our clients and bosses about the importance of social media and online reputations. Much like great print coverage, social media conversations deliver valuable information about a company or brand directly to current and prospective customers and influence opinions.
In my opinion, the best part about social media is that you can participate in the conversations about your company or brand that are already happening and you can engage with your customers on a more personal level.
By Adam Garcia
May 13th, 2010
Are you a big fan of all things design related? Are you a fan of Twitter? I stumbled upon this new Web site called Dribbble that takes the best from both worlds and combines them.
Instead of sharing your daily thoughts 140 characters at a time, Dribble gives you 400 x 300 pixels of space to share visual creativity. Another great feature is that, like Twitter, Dribbble allows you to “follow” your favorite designer, illustrator or developer and keep up with what they are working on.
As Twitter can be helpful to trend what’s happening in this great b2b world of ours, I believe that Dribble can also help us keep up with all things design related and keep things fresh!
Are there any other b2b resources you use to keep at the top of your game?
