How many objects do you have on your desk right now that are promo items with your company’s or another company’s brand? Within sight, I have a Post-it® holder, pen, calendar, notebook, calculator and foam finger (don’t ask).
My conclusion is that promo items actually get used and they perform as daily reminders of your company, product or service—but only if they’re useful to the recipient. So here are four ways to get your item in front of your customers daily:
- Choose something that relates to what you do. Put simply; if you’re a CPA, give a calculator—but try to find one that is unique.
- Select an item that they’ll use, even if it costs a little more—ditch the stress ball in favor of Post-it notes.
- Keep in mind that “brand” matters. Don’t give a fake Leatherman® because it costs less. You’re a first-class company, so go first class with your promotional gifts.
- Try to find an item that’s new and different and be the first to give your customers one. Example: This WD-40 pen. It’s bound to get you the right kind of attention and you’ll be remembered each time it’s used (which will be often).
What items have you given customers that were especially well-received? What items have you received that you use on a daily basis?
