It’s exciting joining a BRAND new team. However, Canyon isn’t like any other team I’ve met. They’re B2B marketing professionals with heart. Plus, they’re super nice, and the office is absorbing! To become more seasoned in the arena of B2B marketing, I’ve spent the last few days immersing myself in B2B tactics and unique strategies.

What inspires me lately are new ways to manage social media and get more people involved. I came across the idea of assigning team ambassadors to each social media outlet and working together to ensure the brand experience is consistent and the messaging streamlined. By allowing more than one person to have their hand in social media, they’re given the freedom to learn and improve their skills, track results and be a lead on driving sales and awareness.

Try this for your next campaign:

• Assign a team ambassador to each social media channel.
• Meet initially to discuss the points of focus, topics, sites and messaging for consistency throughout the campaign. Work together to ensure posts are consistent.
• Set goals per social media channel and establish how each ambassador plans to manage and track them.
• At the end of the campaign, each ambassador will present their results and share feedback on how they increased traffic/usage. Compare results!

If you have the internal resources to support a team effort for your social media, this may be extremely beneficial for employee morale and productivity! What are some other ways you get your employees to work as a team?

Have you been asking yourself…How successful have my e-mail marketing campaigns really been? How can I measure which subject line increases my open/click-through rates? Where does the majority of my Web site traffic come from? Which of my two e-mails has been more successful in my campaign?

Google Analytics is the answer to all your performance evaluation questions. To track your e-mail marketing campaigns, you must first have Google Analytics set up on your Web site. Once this is set up, Google Analytics gives you the ability to insert campaign tags within the links of your e-mail campaign. You are able to generate unique campaign tag links through Google Analytics URL Builder. Different tags can be set up for different e-mails so you are also able to track the success rate of one e-mail against another.

This tool allows you to see whether your Web site visitors are coming from your e-mail marketing campaigns or if they are direct or referral site traffic. You also will find that by using this tool your tracking reports will be that much more detailed. Tracking = proving ROI.

After reading Renata’s last post about Coca-Cola’s eco soda bottle, and the recent passing of Earth Day, I would like to take a moment to share with you another eco-friendly packaging concept. This one is also totally original as well as economical. Designer Patrick Sung has come up with a Universal Packaging System—packaging in the form of origami made with pre-folded sheets—which eliminates totality from the space lost in a carton.

Maybe companies will take notice and start using this type of packaging to ship things. Would you use a Universal Packaging System to ship your packages?

I am lucky enough to be surrounded by some amazing creative geniuses here at Canyon who’ve opened my eyes to some pretty cool creative things. Fonts, or typefaces as my friend Ryan calls them, are probably one of the most simple but impactful things marketers deal with daily.

Imagine my glee when I came across a tweet from the Harvard Business Journal regarding saving money and being green just by switching fonts!

The University of Wisconsin Green Bay IT department found that switching your outlook font from Arial to Century Gothic saves 30% more ink. Since ink accounts for 60% of a printed page this could offer major savings in the long-run.

Who would have thought such a simple thing could save you money? Better yet—include the message ‘Please Consider the Environment Before Printing This E-mail’ on you e-sig. That will help decrease printing altogether.