Have you heard about SEO? What about ROI? If you haven’t, I don’t know what rock you’ve been hiding under. Chances are you’ve heard these acronyms a lot lately. And, hopefully you’re thinking about the two together. If not, you should.

Your website ROI depends a great deal on your SEO investment. “If you build it, they will come” does not apply to your website.

If you build it, optimize it and consistently create new content, they will come. That’s what SEO does. By identifying the proper, targeted keyphrases and using them correctly on your website, you’ll improve your search ranking and more prospective customers will come.

But, the question is…what will they do when they get there?

If you invest in SEO copywriting, you’ll have a better chance of getting your prospect to take the next step. Delivering website ROI means that prospects not only get to your site, but also they do what you want them to when they get there—they call you for more information, go to another page for details, download a white paper or even buy your product. But, you have to tell them what you want them to do.

So, invest in the science and art that is SEO copywriting. Your return will be a website that is targeted, informative, persuasive, highly readable and most importantly converts your prospects.

As a PR coordinator, I spend a lot of time monitoring coverage for clients in online publications, social media outlets, such as blogs and Twitter, and let’s not forget print publications. I often wonder why I’m still looking in print pubs for information when I can likely find it online. With the media changing ever so quickly, this got me thinking about which outlets are most important for PR professionals’ current media relations efforts.

Online publications and social media outlets are increasingly becoming PR pros’ primary outlets for information. According to the 2010 Top Tech Publications study, 92 percent of tech PR pros say that blogs are important to their current PR efforts. Eighty-six percent list online publications as extremely important to their current media relations efforts—compared to 75 percent in 2009. So, as PR pros, why should we continue to get information from print publications—especially since most of them have an online presence?

It’s to continue BUILDING strong PR/journalist relationships!

I found a great article that explains why PR and print journalism will continue to work hand in hand despite this shift to the online world and how this relationship can help maximize return on investment as the media continues to change.

I want your opinion. Do you think the end is near for print journalism or do you think it’s here to stay?

Before you name your business and choose your domain name, you might want to consider the following tips:

1. Unique

Check out your competitors’ websites to make sure that your domain name stands out. If you are having a hard time coming up with a memorable name, use generators such as NameStation, NameBoy or DomainSamurai to get started.

2. Make it short

Domain names can be up to 67 characters, but it is recommended to stick to 10 characters or less. The shorter your domain name is, the easier it will be for your visitors to remember.

3. Easy to spell/pronounce

When someone hears your domain name for the first time, they should be able to understand what your website is all about. Avoid complicated abbreviations, stay away from using slang, hyphens and numeral substitutions.

4. Use .com

Select a .com name, if possible, because it signifies a top-level domain address. And, .com is by far the most widely accepted extension for a domain name.

5. Copyright

Do not purchase domain names that could possibly be infringing on an existing copyright. When in doubt, visit the U.S. Copyright Office to find out more.

Any of my fellow Canyonites will tell you, probably in an annoyed or animated way, that I’m a cell phone junkie. My iPhone has become such a permanent fixture in my life that I spend more money on bedazzling IT than myself.

Being the phone junkie that I am, I love to know what’s new and exciting in mobile technology. Normally I feel fairly ahead of the curve on mobile phone-related news, so imagine my surprise when I experienced my very own mobile phone first—an advertisement delivered via text to my phone.

Text- or SMS-based marketing campaigns are something our industry has been implementing for awhile. But, I’ve never been on the receiving end of an ad via SMS before. I have to tell you—I was super annoyed. It felt intrusive to me. It also made me wonder if SMS marketing campaigns will ever truly take off in B2B, or even B2C space.

However, there have been some successful national text-based ad campaigns and, I did some research and found that many mobile marketing companies make this point:

97% of recipients who receive an ad via text are going to view it within twenty minutes.

Can any other marketing vehicle do that? Certainly not print. Maybe e-mail marketing…but 97% within 20 minutes? That is quite a stat.

I’m sure there is a right fit for an SMS-based marketing campaign, but I haven’t experienced it yet. What do you think of this marketing tactic? Have you ever experienced a SMS ad?

‘I love my cell phone so much it was almost included in my Canyon bio picture.’