By Ryan Emenecker
August 23rd, 2010
Hard to imagine isn’t it? What would we do without Facebook? Hmm, let me think about that for a few milliseconds…
Oh, I know, how about talk to someone! Meet a friend for coffee. Try visiting a neighbor you’ve been meaning to meet. What about an act of kindness like taking some homemade cookies to a local fire station or maybe even plan some quality time with your family. Or even better, put down that phone, refrain from texting, tweeting or even chatting on Facebook and intentionally connect face-to-face with someone.
Impossible you say? Not according to Facebook. Wednesday, August 25 is the National Facebook Fast. Facebook is encouraging everyone to do just that—connect face-to-face.
What does this have to do with B2B communications? It’s a new idea called ‘Personal Touch.’ Okay, so the idea might not be new, but when was the last time you took the time to reach out and connect with your clients in a new and personal way?
Not sure what you can do. Be creative and have fun with it. Still not sure? Then call Canyon, we’ve got plenty of great ideas for you to reach out to your current clients and prospects you’ve been trying to reach.
So don’t forget, no Facebook on August 25, 2010—call a friend or Canyon instead…480-775-8880. We would even love to meet for lunch.
The funny part about this is that you use Facebook to invite people to this. I guess we can’t live without it after all.
By Ryan Emenecker
March 29th, 2010
Have you seen this? Google strikes again! Now you can advertise on TV. A commercial made by you. You pick the time, the show placements, how much you want to spend—without spending hundreds of thousands or even millions on a TV spot. According to Google you can “launch a TV advertising campaign in minutes.”
Don’t believe it? I’m not sure I do either, but here’s an online company who tried it. Check it out below.
Hmm…maybe it’s time to pull out that 2010 marketing plan and call Canyon? Lights, Camera, Action!
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By Ryan Emenecker
October 28th, 2009
At last we’ve found it, advertising at its lowest point. Flush all those ideas of social media or mobile devices being the future of advertising, the WOW Toilet Tank is sure to be the #1 (or #2) way to reach your target market! We ran across this website here in the office and couldn’t help but share it. It’s a transparent toilet tank for inserting posters and advertisements.
The question is: Will it really help sales skyrocket or make them tank?
Although we’re used to people “crapping” all over our new marketing ideas, this one wipes all those away. We thought it would be fun to give it a try. So here’s our challenge: anybody who would like to step up (or sit down) to this new advertising idea, we’d be glad to assist. I do have a disclaimer though…I don’t want to be the one to change out the posters in the tanks!
Now I’m off to wash my hands.
By Ryan Emenecker
September 2nd, 2009
You may remember my post about the importance of selecting the correct typeface to help brand your company. I even got a little emotional and drooled over the Periodic Table of Typefaces.
Of course I enjoy designs that are “clean” and “simple” with beautiful type treatment and lots of white space, but as much as I am a believer in type, I’ve been reminded lately that designers can’t live by type alone.
I ran across this site, texturelovers.com and it reminded me how adding texture in design can also deliver a feeling and emotion to the person interacting with your product—even that office chair you’re sitting in right now makes you feel a certain way.
Texture gives your product dimension, it makes someone want to reach out and get closer. If your product or company were a texture, what would it be?
By Ryan Emenecker
July 14th, 2009
I love typefaces (also known as fonts for those of you who aren’t designers)! One of our designers, Renata, found this image of the Periodic Table of Typefaces. The piece displays the most popular and nicely designed typefaces and the designers who created them.
But wait, it gets even better! You can purchase prints, T-shirts (drooling at this point), download wallpaper for your computer, a book cover and even decals for your walls! Great job these guys did on putting this together. It’s a creative way of showing the history and design of typefaces.
So at this point you’re probably thinking, “So what! What’s the big deal about all these fonts? PowerPoint and Word have a great selection of fonts that come with them—like Comic Sans and Papyrus.” So, as I shake my head I say this, selecting the right typeface is so important. Not only are typefaces a work of art, but they also set the tone of a piece and help tell your brand story. Using Comic Sans may not be the kind of typeface you want to use as a professional business (unless you’re a comic book company).
If you’re not sure what typefaces are good to use, then that’s where the periodic table of typefaces comes in. If you’re still not sure, then call Canyon and we’d love to help you select a typeface and talk brand strategy!
Take a closer look at it, all my favorites are on here—Helvetica, Gotham, Avenir, Trade Gothic, Clarendon…etc.
I’d also like to hear what your favorite typeface is (and notice there’s no Comic Sans or Papyrus, so they don’t count).
