Today marks the celebration of George Washington’s birthday, a.k.a. Presidents’ Day. It is one of 11 permanent federal holidays established by Congress. I’m sure the majority of you who are off work today are celebrating good ole George’s birthday and the rest of the faces that grace U.S. currency in your own special way.

Speaking of money…in 2010 marketers will be looking for more ROI than in years past and are shifting budget investments to more trackable online media and search marketing. According to a recent study by ExactTarget and Econsultancy, marketers plan to increase their online marketing budgets by an average of 17% this year. Therefore it’s more important now than ever to implement a SEO strategy and create effective online campaigns that will resonate with your target audience.

Are you planning to shift more of your marketing budget to online media this year? Do you have a favorite president or amount of currency?