There is a new digital trend on the horizon and it entails wearing goofy multi-colored glasses. No, I’m not talking about the rebirth of the enormous, thick-framed sunglasses from the 80s. I’m talking about 3D.

In 2009, we were introduced to a new way of watching movies, witnessing sporting events and even playing video games. Now, I feel we’re on the cusp of a dramatic change that will affect how people go about their everyday lives. Many major TV manufacturers, such as Samsung and LG, as well as laptop and game counsel manufacturers are already preparing for this phenomenon by developing new products that will allow users to enjoy entertainment in 3D.

So will this new trend impact advertising? You bet; full force! I can picture it now; a car company broadcasting a commercial in 3D that places consumers inside their brand new sedan as it tears down an exotic road at 75 miles an hour! Talk about breaking through the clutter and capturing attention. I almost bought a new car just writing about it!

But 3D won’t be limited to TV. Banner ads, viral videos, movie previews and even B2B marketing mediums such as trade show booths and webinars could soon be receiving an upgrade into the third dimension.

So you might as well buckle up and purchase some of those red and blue paper goggles. The 3D trend has arrived with a bang.

Do you think advertisers will start incorporating 3D into their communications in 2010? What mediums should B2B marketers focus on when advertising in 3D?