B2B marketers and B2C marketers alike can certainly learn a thing or two from this list of 2009’s Top 10 PR Blunders (thanks to Fineman PR in San Francisco for sharing). I recall quite a few of these mishaps from the past year and even blogged about one of them. These blunders serve as good reminders of some PR basics. Here’s a quick look at my takeaways from others’ mistakes:
- If you say it, be prepared to see it in a headline
- Social media has changed the game for crisis communications; prepare and respond accordingly
- Everyday moms can access reporters more easily than ever before and they are a motivated group
- If you set out to create buzz, be prepared to receive it and deliver on it
Ultimately, these blunders show that you can’t “spin” your way out of everything (by the way, as a PR pro I hate the word spin more than anything). Sometimes it’s just better for individuals and companies to take a big bite of humble pie.
What PR blunders do you remember from 2009? Do you hate the word spin too?
Photo courtesy: www.flickr.com/photos/andraspfaff/
