In today’s fast-paced, PowerPoint propelled business environment where executives consume more bullet points than coffee every day, it’s important to communicate information both verbally and visually.
The scientific community has been doing it for eons. Take DNA for example, could you imagine explaining the genetic coding sequence of amino acids within protein? (Um, neither could I…I’m in advertising.). But when you create a visual for it you see it in a whole new light. (In fact there is even a site that allows you to frame your inner beauty with DNA art.)

Just remember, a well thought out, written document often gets glanced over and placed on a shelf. In order to really make an impact in your next presentation, try and help your audience visualize the point you’re trying to make. I guarantee it will resonate and garner more recall than just the writing on the wall.
What’s the best data you’ve seen lately? Thinking of giving DNA art as a holiday gift?



